Southern Route Riders outside Bakersfield Harley Davidson, 2022 Legacy Run
Harley-Davidson is excited to introduce the 2025 Let’s Ride Challenge™ – Ride for Heroes, a nationwide tribute to military members, Veterans, and first responders who dedicate their lives to protecting our communities. This year, riders are invited to hit the road with purpose. Every mile logged and every visit to an authorized Harley-Davidson® dealership helps express gratitude to these heroes.
Every mile ridden brings Harley-Davidson closer to a $1 million donation benefiting organizations that support those who serve. Participants also have the opportunity to win one of five brand-new 2025 Harley-Davidson® motorcycles. Running from March 28 to October 31, 2025, the challenge benefits organizations such as 1 Soldier 1 Dog 1 Team, American Legion Riders, Combat Veterans Motorcycle Association®, Hanks for Our Troops, Motorcycle Missions, National Association of Buffalo Soldiers and Troopers™, Rolling Thunder®, Wounded Warrior Project®, and Veterans of Foreign Wars.
National American Legion Riders Chairman Mark Clark encourages American Legion Riders who own a Harley-Davidson motorcycle to take part in the challenge.
“Pairing The American Legion Riders with the great American motorcycle company Harley-Davidson is as American as apple pie. This partnership demonstrates both organization’s commitment to supporting our nation’s veterans and first responders. We are going to ride all summer long, so let’s make those miles count and show the rest of the riding community how it’s done,” said Clark.
Joining the Harley Owners Group® (H.O.G.®) is not required to participate, but members can unlock exclusive rewards, including a $5,000 bonus if they win one of the five new motorcycles. New H.O.G.® members who sign up between March 28 and April 30 using a dealer referral code will also receive 1,000 extra bonus points.
To join the challenge, riders can visit any authorized Harley-Davidson® dealership, scan the in-store QR code, and register with their motorcycle’s VIN. A dealer representative will confirm mileage, and participants can return to update their miles and collect keywords.
The highest Rev Score in each tier will win a 2025 Harley-Davidson® motorcycle:
- Silver Tier: 2025 Harley-Davidson® Nightster® model
- Gold Tier: 2025 Harley-Davidson® Street Bob® model
- Platinum Tier: 2025 Harley-Davidson® Fat Boy® model
- Diamond Tier: 2025 Harley-Davidson® Street Glide® model
- Black and Orange Tier: 2025 Harley-Davidson® CVO™ Road Glide® model
Special rewards can be earned by reaching Let’s Ride Challenge™ Ride for Heroes milestones.
Visit H-Dletsride.com for full contest details and rules.
Author: Rikki Almanza
Rikki is a Web Content Coordinator for the American Legion, Department of California. With a deep-rooted connection to the military, a spouse who is a Navy veteran, a father who served in the Air Force for 25 years, and a grandfather who proudly served, Rikki is committed to using her skills and knowledge to provide valuable assistance and resources to servicemembers and veterans.
